I’m a creative director and visual storyteller based in Barcelona. I work with fashion, lifestyle, and beauty brands to create campaigns, videos, and imagery that connect concept, emotion, and aesthetics.

My background in graphic design and my experience leading audiovisual projects for international brands have shaped how I approach each project; combining creativity, structure, and visual coherence from the first idea to the final edit.

I like to be involved in every stage of the process: from concept development, treatments, and moodboards, to on-set direction and post-production. My goal is to make sure every detail supports the same story and reflects the brand’s identity with honesty and intention.

I believe good storytelling is not only about visuals, but about how everything fits together (the rhythm, the light, the tone, the emotion…). When those elements align, that’s where the story truly comes alive.